Texts for printed media: often unsuitable for websites

The publication of their research in scientific journals is a fundamental activity of scientists and is generally based on well-established procedures.

The presentation of scientific data on the internet differs considerably from these procedures.

The use of the medium website differs considerably from that of printed media.

Length of texts and syntax should not be copied from scientific publications.

Most users quickly “scan” the text of websites. Information will not be noticed if not presented briefly and within the first few, short sentences.

Scientific publications remain the domain of printed media; however, linking these as pdf-files to a scientific website is an elegant solution for a comprehensive presentation of information.

©2018 manderbachmedia – Date: 18.03.2018